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1999 NCSM Program

1999 NATIONAL CONFERENCE IN SALES
AND SALES MANAGEMENT

ADVANCE DRAFT PROGRAM

The New Orleans Hilton – Riverside ---- New Orleans, LA
Thursday, April 8 through Saturday, April 10

THURSDAY, APRIL 8

7:45 – 8:15 AM WELCOME COFFEE AND ROLLS

8:15 – 9:45 AM SESSION ONE:

THE EVOLVING WORLD OF PROFESSIONAL SELLING
Special Session Moderator: Felicia G. Lassk, Western Kentucky University

What is the Current State of Sales Academe?
Greg W. Marshall, University of South Florida

What is the Current State of Sales Activities?
William C. Moncrief, Texas Christian University

What Selection Criteria for Hiring Salespeople are Most Important?
Daniel J. Goebel, University of Southern Mississippi

What Does It Mean to be "Job Involved" as a Salesperson?
Felicia G. Lassk, Western Kentucky University

9:45 – 10:00 AM BREAK

10:00 – 11:15 AM SESSION TWO:

SALES MANAGER AND SALES PERSON RELATIONSHIP ISSUES

The Effects of Sales Manager Communication Practices upon Salesperson Role Ambiguity: An Exploratory Study
Mark Johlke, University of North Carolina at Wilmington

Leadership Behaviors in Sales Managers: An Investigation of Individual and Work Group Effects
Mary E. Shoemaker, Widener University

The Effect of Key Sales Force Control System Characteristics on Salespeople’s Motivation: An Expectancy Theory Perspective
Rene Y. Darmon, ESSEC

11:15 – 11:30 AM BREAK

11:30 – 12:30 PM SESSION THREE:

USING VIDEO TECHNOLOGY TO ENHANCE THE PERSONAL SELLING COURSE:
EXPERIENCES, TIPS, & CALL FOR ACTION

Special Session Presenter
Donald A. McBane, Central Michigan University

12:30 – Evening FREE AFTERNOON & EVENING TO ENJOY NEW ORLEANS!!

FRIDAY, APRIL 9

7:30 – 8:00 AM GOOD MORNING COFFEE AND ROLLS

8:00 – 9:15 AM SESSION FOUR:

TEACHING TIPS, TECHNIQUES, AND EXPERIENTIALS

Taking the Advanced Professional Selling Class to the Field
Ramon A. Avila, Ball State University
Joseph D. Chapman, Ball State University
Scott A. Inks, Middle Tennessee State University

The Federal Sentencing Guidelines: Implications for Sales Management Courses
Terry Loe, Baylor University
John F. Tanner, Baylor Univeristy

The Job Interview Role Play in the Personal Selling Course: Benefits from the Student, Professor, and Employer Perspectives
Felicia G. Lassk, Western Kentucky University
Joey Davenport, Northwestern Mutual/Baird Securities

9:15 – 9:30 AM BREAK

9:30 – 11:00 AM SESSION FIVE:

MASTER TEACHING PART I: BRINGING CRITICAL THINKING INTO THE PERSONAL SELLING CLASS

Special Session Presenter
Kevin G. Celuch, Illinois State University

11:00 – 11:15 PM BREAK

1:15 – 12:30 PM SESSION SIX:

ORGANIZATIONAL PERFORMANCE: LEVERAGING SALESPERSON KNOWLEDGE, INFORMATION PROCESSING AND CREATIVITY

Mining Sales People’s Tacit Customer Knowledge: Automate, Informate, or Socialize
Susi Geiger, Dublin City University Business School

The Mediating Effect of Salesperson’s Attitude Towards Competitive Intelligence: Theoretical and Managerial Considerations
Joel Le Bon, Negocia-CCIP
Dwight Merunka, Iae/Cerog – University of Aix-Marseille III

Salespeople as Problem-Solvers: The Need for Creativity
Rosemary Ramsey, Eastern Kentucky University
Dawn R. Deeter-Schmelz, Monmouth University

12:30 - 1:45 PM LUNCH

1:45 – 3:15 PM SESSION SEVEN:

MASTER TEACHING PART 2: WHAT’S YOUR TEACHING STYLE – MAXIMIZING YOUR EFFECTIVENESS IN THE CLASSROOM

Special Session Presenters
Gary Rhodes, Brigham Young University
David Whitlock, Brigham Young University

3:15 – 3:30 PM BREAK

3:30 – 5:00 PM SESSION EIGHT:

THE PROFESSIONAL SOCIETY FOR SALES AND MARKETING TRAINING (SMT): CONTEMPORARY TRAINING ISSUES FOR THE SALESFORCE

Special Session Moderators
Dan Weilbaker, Northern Illinois State University
Rosemary Ramsey, Eastern Kentucky University

5:00 – 6:00 NCSM Board Meeting

6:00 – 7:30 NCSM Educators’ Reception
PSE Presidential Suite

SATURDAY, APRIL 10

7:30 – 8:00 AM GOOD MORNING COFFEE AND ROLLS

8:00 – 8:45 AM SESSION NINE:

CASE STUDIES IN PERSONAL SELLING AND SALES MANAGEMENT

Toward a Framework for Analyzing The Portrayal of Selling and Sales Representatives in Print Advertisments
Michael R. Luthy, Bellarmine College

Sales Force Automation Decision: A Case Study
Dan C. Weilbaker, Northern Illinois State University
Kenneth Crocker, Bowling Green State University

8:45 – 9:00 AM BREAK

9:00 – 10:30 AM SESSION TEN:

WIN-WIN VS. WIN-LOSE NEGOTIATION: NEWS FROM THE REAL WORLD

Special Session Moderator
Robert M. Peterson, University of Portland

10:30 – 12:30 PM PSE RECOGNITION BRUNCH

12:45 – 2:15 PM SESSION ELEVEN:

Special Session Moderator Ellen Bolman Pullins, University of Toledo

The Impact of Career Stages on Salesperson Job Satisfaction and Decision Making
David A. Reid, University of Toledo
Susan P. Mantel, University of Toledo

The Role of Job Burnout in Early Disengagement in Personal Selling Careers
C. David Shepherd, Kennesaw State University

Dimensions of a Successful Mentoring Relationship Between Sales Manager and Salesperson
Greg A. Rich, Bowling Green University

Career Rejuvination and Increased Feelings of Worth for Disengaging Salesperson Peer Mentors
Ellen Bolman Pullins, University of Toledo

2:15 – 2:30 PM BREAK

2:30 – 3:45 PM SESSION TWELVE:

SALESPERSON PERFORMANCE ISSUES: INFLUENCERS, OUTCOMES, AND MEASURES

Three Faces of Empathy: A Fresh Look at an Old Conundrum
Lucette Comer, Purdue University
Tanya Drollinger, Purdue University
Jing Ding, Purdue University

The Theory of Negotiation Revisited
Robert M. Peterson, University of Portland
George H. Lucas, U.S. Learning Inc.

A Psychometric Investigation of Behrman and Perrault’s (1982) Sales Performance Scale
Ronald Marks, University of Wisconsin Oshkosh
Douglas W. Vorhies, University of Wisconsin Oshkosh

3:45 – 4:15 PM UPDATES, ANNOUNCEMENTS, AND WRAP UP

The Professional Selling Network

The National Sales Contest

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For information about the conference, contact the Conference Chair: C. David Shepherd
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